Built by Brazil is the Internationalization Program for Architecture and Urbanism Companies in Brazil, maintained by AsBEA, the Brazilian Association of Architecture Offices. Its goal is to create a favorable environment for the development of the internationalization culture in the architecture and urbanism sector in Brazil by increasing the presence of Brazilian companies and professionals on the international stage. Open to all companies in the sector, it aims to promote Brazilian architecture and urbanism in the international market through: training actions, image promotion, and commercial activities.
Its main goal is to foster the culture of internationalization for architecture and urbanism companies, promoting international partnerships and expanding the presence of firms abroad.
To achieve this goal, the program offers support to associated firms through:
Training
It promotes a training track and editions of the Architecture and Urbanism Internationalization Guide – Brazil, as well as market and taxation studies in the main target countries of the Program.
Image Promotion
It provides a platform and promotes exclusive image promotion events abroad for the associates.
Commercial Promotion
It carries out individual and collective actions to stimulate business and partnerships in other countries.
MISSION
To promote the sector’s positioning and the internationalization of Brazilian architecture and urbanism firms.
VISION
To expand the international representation of Brazilian architecture through strengthening the image and increasing business in the sector.
The program has the following complementary objectives:
Development, improvement, and execution of strategies for the internationalization of Brazilian architecture and urbanism;
Training of firms associated with the Program through the implementation of internationalization strategies for Brazilian architecture and urbanism, both individually and collectively;
Positioning architecture firms internationally through the promotion of the individual image of the associated firms and the group, under the Built by Brazil brand;
Promoting international cooperation with architecture and urbanism firms in target countries, as well as the export and internationalization of Brazilian architecture and urbanism services and their representation.
Founded in 1973, AsBEA – the Brazilian Association of Architecture Offices – is an independent entity that brings together architecture firms and companies supplying products and services to the sector and the construction industry.
AsBEA is represented by its regional chapters in 12 states: Amazonas, Bahia, Ceará, Espírito Santo, Goiás, Minas Gerais, Paraná, Pernambuco, Rio de Janeiro, Rio Grande do Sul, São Paulo, and Santa Catarina, comprising more than 450 architecture and urbanism offices.
Mission
To defend the collective interests of Brazilian architecture and urbanism offices.
Vision
To promote continuous innovation and professional development, establish service quality standards as a reference for the associated offices, the market, and society, both nationally and internationally, through the maintenance of an independent administrative structure and the promotion of actions in 4 key areas, with the active participation of the associated offices: Institutional Representation, Relationships, Training, and Image Promotion.
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
To achieve its objectives, ApexBrasil carries out a variety of commercial promotion activities aimed at boosting exports and enhancing the value of Brazilian products and services abroad, such as prospecting and business missions, business rounds, supporting Brazilian companies’ participation in major international trade fairs, organizing visits from foreign buyers and opinion leaders to experience the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.
