To conceive architecture is to create spaces that embrace new meanings. This is how Truss Academy was born: not just as a building, but as a sensory experience. ARCHITECTS OFFICE translated the brand’s new phase into a project that combines art and technique, authenticity and transformation. Inspired by the diversity of hair strands, the space is organized in curved, fluid shapes, promoting integration between education, events, and immersion. The mezzanine with a translucent fascia and the Truss Gallery enhance the brand activation. Each environment – from the lobby to the immersive bathrooms, from the courtyard to the showroom – is designed to provoke discoveries. An architecture that expresses, with both lightness and strength, Truss’ revolution in the beauty market.