AsBEA, through the Built by Brazil Program maintained by AsBEA-SP, participated on Thursday, April 13, 2023, in the II Cycle of Conferences on Cultural Diplomacy, an initiative of the Guimarães Rosa Institute (IGR) of the Ministry of Foreign Affairs aimed at the network of Brazilian diplomatic missions and consular offices. According to the IGR, the virtual conferences sought to contribute to the Itamaraty Cultural Diplomacy Program, subsidizing the development of activities in the most diverse cultural segments by Brazilian posts around the world.
The conference held: “International Promotion of Brazilian Architecture”, had as speakers: by Built by Brazil, the president of AsBEA-SP, Milene Abla and the manager of the Program, Pedro Coelho, by the National IAB, the president Maria Elisa Batista and by CAU, the adviser and coordinator of the Commission on Institutional and International Relations, Jefferson Navolar.
Mediated by the diplomat Adam Jayme Muniz, Head of the Division of Actions for the Promotion of Brazilian Culture at the Guimarães Rosa Institute – Ministry of Foreign Affairs, the conference was attended by career diplomats who occupy leadership positions in the departments of cultural diplomacy, in different Brazilian embassies abroad. Among them, the outstanding ambassador in Hamamatsu, Japan, Adelmo Garcia Júnior, as well as diplomats from the Brazilian embassies in Uruguay and Argentina, among others, participated.
The presentation of the Built by Brazil Program was the first of the Conference, when Milene Abla reported the history of AsBEA in the context of the internationalization of Brazilian architecture and Pedro presented the activities of the Built by Brazil Program, highlighting image promotion actions, such as the exhibition of photos: ?A Look at Brazilian Architecture, held in Peru, Colombia, and Paraguay between 2017 and 2018. After the presentations by IAB and CAU, reporting on their own initiatives in promoting cultural diplomacy through architecture, a round of questions was held and responses with diplomats participating in the virtual conference.
Follow the next news for more information about the International Promotion of Brazilian architecture offices carried out by AsBEA, through the Built by Brazil Program.
By: Pedro Coelho, Built by Brazil Manager, with support from Cobogó RP
Marking a milestone in promoting the internationalization of Brazilian architectural firms, AsBEA-SP, through its Built by Brazil Program and in partnership with ApexBrasil, will carry out, between March 10 and 18, the largest international initiative in its history: “Mission Europe 2025”. With the objective of promoting actions in the three focus areas of Built by Brazil—capacity building, image promotion, and commerce—the Mission is divided into two stages: MIPIM and Portugal.
AsBEA, through the Built by Brazil Program, maintained by AsBEA-SP, established an agreement to encourage the participation of Brazilian architecture and urban planning offices in the largest fair in the global real estate market.
